British Airways: How it scaled heights as a superbrand

 superbrand BA

British Airways recently was awarded the superbrand of the nation; the only airline brand in the top 20 ranks .It achieved the popularity due to its positioning and marketing excellence strategies. The research delves into how BA managed to overcome the market challenges and carved its position in the competitive market. This paper made use of descriptive research that involved the synthesis of information from secondary sources to portray the attributes of a current phenomenon.

ICSANA espouses the core values of leadership, authority, service, integrity, efficiency, and quality excellence in the execution of strategy.

I. Introduction
II. Analysis
III. Conclusion

To view/purchase or for more questions, please contact International Center for Strategic Analysis (ICSANA) at This email address is being protected from spambots. You need JavaScript enabled to view it.  or at +971 4 4528822.

To read the remainder of this article, please sign up for the site Membership Plus account - Don’t wait, be one of the first to view this article.

Buy and download full text article

Price: $ 50.00 


 

Sign up now for 12 great months of the best information, tips, articles and strategies available on the Internet. With ICSANA membership, you gain exclusive access to premium content only available to our site members. Plus, our monthly newsletter is full of excellent advice from the experts.

Learn more about ICSANA Membership Packages.

Join Now