UAE is one of the main frontrunner in Smartphone penetration in the World. It has lead to more mobile-user targeted campaigns launched across the country. As mobile advertising spending is on the rise, we look at its outreach in the country. The research was conducted with the end view of educating business men on the phenomenal scope of mobile advertising. This paper made use of descriptive research that involved the synthesis of information from secondary sources to portray the attributes of a current phenomenon.
To read the remainder of this article, please sign up for the site Membership Plus account - Don’t wait, be one of the first to view this article.
Sign up now for 12 great months of the best information, tips, articles and strategies available on the Internet. With ICSANA membership, you gain exclusive access to premium content only available to our site members. Plus, our monthly newsletter is full of excellent advice from the experts.
Learn more about ICSANA Membership Packages.