Tourism in the Philippines is a major contributor to the economy. The Philippine tourism industry flourished in the 1970s and early 1980s but declined in the mid- 1980s. In 2000, the Philippines' tourist arrivals totaled 2.2 million. In 2003, it totaled 2,838,000, a growth of almost 29%, and was expected to grow as much as 3.4 million in 2007. In the first quarter of 2007, the tourist arrival in the Philippines grew as much as 20% in same period last year. In 2011, the Department of Tourism recorded 3.9 million tourists visiting the country, 11.2 percent higher than the 3.5 million registered in 2010.
In 2012, the Philippines recorded 4.27 million tourist arrivals, after the Department of Tourism launched a widely publicized tourism marketing campaign titled "It's More Fun In the Philippines. “The tourism campaign was launched domestically first before being promoted globally.
The tourism industry employed 3.8 million Filipinos, or 10.2 per cent of national employment in 2011, according to data gathered by the National Statistical Coordination Board. In a greater thrust by the Aquino administration to pump billions of dollars into the sector, tourism is expected to employ 7.4 million people by 2016, or about 18.8 per cent of the total workforce, contributing 8 per cent to 9 per cent to the GDP.
This research presents the contribution of tourism to the Philippine Economy, the competitiveness of Philippine tourism, and the areas for improvement to further boost tourism’s contribution to the economy.
II. Economic Contribution of Tourism to the Economy
III. Contribution of Philippine Tourism to GDP
IV. Contribution of Tourism to Employment
V. Breakdown of Contribution to Total Economic Growth
VI. Forecasted Contribution
VII. Competitiveness of Philippine Tourism as a Contributor to Economic Growth
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